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How to find your best time to post on social media

Generic “best time to post” charts are averages of other people’s audiences. Here is how to find and use the hours that work for yours.

The Quevix teamPublished Updated 2 min read

Key takeaways

  • Industry-wide “best times” are averages; your audience keeps its own hours.
  • Test different times for three to four weeks, then compare reach and engagement.
  • A heatmap of engagement by weekday and hour makes the pattern obvious.

Every audience keeps its own hours. A car buyer in Lahore, a traveller in Dubai and a B2B buyer in London scroll at different times. That is why the best time to post is in your own data.

Step 1: post at varied times

For three to four weeks, spread your posts across mornings, lunchtimes and evenings, and across weekdays and weekends.

Step 2: read the heatmap in three passes

Quevix builds this heatmap automatically from your published posts. See social media analytics.

  • Find the brightest cells first: the weekday-and-hour slots with the most engagement.
  • Check they hold across at least three weeks, not one lucky post.
  • Compare networks: LinkedIn mornings rarely match Instagram evenings.

Step 3: schedule into your best slots

Put your most important posts, such as new stock or offers, into the strongest slots, and use the weaker ones for tips and community posts. Re-check every month: audiences shift with seasons and holidays.

Frequently asked questions

Is there a universal best time to post?

No. Published studies give averages across many accounts, which are a reasonable starting point, but your own audience’s activity is a better guide.

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