Social media terms, in plain words

A

AI caption generator

A tool that writes the text of a social media post from a short brief, a link or an image, usually with hashtags and a call to action.AI post generator

Approval workflow

The process that decides who can publish directly and whose posts must be reviewed first. Common in agencies and larger teams.Approval workflow

B

Best time to post

The days and hours when a specific audience is most active and most likely to engage. It differs by audience and network, so it is best measured from your own posts.Find your best time

Brand kit

A saved set of a brand’s logo, colours, fonts and tone of voice that keeps every post consistent.Brand kit

Brand voice

The consistent personality of a brand’s writing, for example friendly, professional, premium or energetic.

C

Call to action (CTA)

The line that tells the reader what to do next, such as “Message us on WhatsApp” or “Book a test drive”.

Caption

The text that accompanies a social media post. Each network has its own length limit, from 280 characters on X to 2,200 on Instagram.

Carousel

A single post with several swipeable photos or videos. Instagram allows up to ten items; Threads allows up to twenty.

Content calendar

A schedule of what will be posted, where and when, planned in advance to keep posting consistent.Content calendar for car dealers

Content pillars

The three to five recurring themes a brand posts about, such as product, offers, proof and tips.

E

Engagement

Interactions with a post: likes, comments, shares, saves and clicks.

Engagement rate

Engagement divided by reach or followers, usually as a percentage. It lets you compare posts of different sizes.

F

First comment

A comment published by the brand immediately after its own post, often used for hashtags or links to keep the caption clean.

H

Hashtag

A word or phrase after a # symbol that groups posts by topic and helps people discover them.

I

Impressions

The number of times a post was shown on screen, including repeat views by the same person.

L

Link to post

Creating a social media post from a web page’s URL, using the page’s text and images.Link to post

O

Organic reach

The number of people who see a post without paid promotion.

P

Professional account

An Instagram Business or Creator account. Scheduling tools can only publish to professional accounts.Schedule Instagram posts

R

Reach

The number of unique people who saw a post.

Reel

A short vertical (9:16) video on Instagram or Facebook. Reels are shown widely to people who do not follow the account.Reel maker

Roman Urdu

Urdu written in the Latin alphabet, as many people in Pakistan type on social media, for example “Nayi gaari aa gayi hai”.Urdu and Arabic captions

S

Sales agent post

A post that shows the salesperson responsible for an item, with their photo and direct contact, so enquiries reach a person.Sales agents

Social media scheduler

Software that publishes posts to social networks automatically at a chosen time, so content can be prepared in advance.Social media scheduler

Story

A full-screen vertical post on Instagram or Facebook that disappears after 24 hours.

W

Workspace

In Quevix, one business or brand with its own social accounts, brand kit, calendar, team access and analytics.Workspaces