Saudi marketing calendar 2027

How to use this Saudi marketing calendar 2027

Use the tables above as the skeleton of your posting plan. Pick the dates your customers care about, skip the rest, and draft each campaign two to four weeks before the day.

Download the CSV for a spreadsheet, or the ICS file to add every date to Google Calendar or Outlook. Islamic dates are marked “expected”: they depend on moon sighting, so check the official announcement before you post.

Saudi Arabia had not published its 2027 holiday dates on 23 October 2026. The dates here follow the Labour Law rules as applied in the Ministry of Human Resources and Social Development (HRSD) announcements for 2026, the official Umm al-Qura calendar, and official event sites.

A simple rhythm that works for most businesses:

• Four weeks before: choose the offer or message and write the captions in Arabic and English with multilingual captions, or try the free Arabic caption generator.
• Two weeks before: design the posts and reels with post templates and the reel maker.
• One week before: schedule a teaser, the main post and a reminder with the social media scheduler.
• On the day: post the greeting in the morning and answer every comment and message.
• After: check which posts worked in analytics and note it for next year.

When are Ramadan, Eid and Hajj in Saudi Arabia in 2027?

Ramadan 2027 is expected to begin on Monday 8 February, and Eid al-Fitr on Tuesday 9 March, according to the official Umm al-Qura calendar. If the crescent is not sighted on the evening of 8 March, Eid moves to Wednesday 10 March: timeanddate lists 10 March as its tentative date.

The Day of Arafah is expected on Saturday 15 May and Eid al-Adha on Sunday 16 May, with Hajj from the Day of Tarwiyah on 14 May. In Saudi Arabia the Supreme Court announces the start of each month after the moon sighting, so the final dates come only days before.

The private-sector holidays follow Article 24 of the Labour Law’s Implementing Regulations, as HRSD applied it in 2026:

• Founding Day and National Day: one day each, on 22 February and 23 September.
• Eid al-Fitr: four days, starting after the end of work on 29 Ramadan. In 2027 that is expected to be 9–12 March, whether Eid falls on 9 or 10 March.
• Eid al-Adha: four days, starting on the Day of Arafah. In 2027 that is expected to be 15–18 May.
• Banks: the Saudi Central Bank (SAMA) sets its own schedule. As reported in 2025, banks close for Eid al-Fitr on 7–11 March 2027 and for Eid al-Adha on 16–20 May 2027.
• Weekend: Friday and Saturday, so plan “open this weekend” posts for Thursday evening.

Saudi Founding Day and Saudi National Day: campaign ideas

Saudi Founding Day on 22 February marks the founding of the first Saudi state in 1727. Arab News called the 2026 celebration the 299th anniversary, so 2027 is the 300th: a strong reason for heritage-style posts and team photos.

In 2027, Founding Day falls on 15 Ramadan. Keep the greeting respectful, move offers to the evening, and choose calm visuals over loud music.

Saudi National Day on 23 September marks the unification of the Kingdom in 1932, and 2027 is the 97th. It falls on a Thursday, so a Thursday-to-Saturday offer covers the whole long weekend.

Saudi Flag Day on 11 March is an observance, not a holiday. In 2027 it falls in the Eid al-Fitr break, so schedule the post before you leave.

• Post the greeting in Arabic first, with an English line for expat customers.
• Use green and heritage motifs alongside your own brand kit, and keep your logo on every post.
• Show real people: your team, your showroom or office, your customers (with their permission).
• Keep the offer separate from the greeting: one post for pride, one for the deal.

White Friday campaign ideas and other Saudi seasons

White Friday is the name Souq.com (now Amazon) gave Black Friday in the Gulf in 2014. It starts on the Friday after US Thanksgiving, 26 November in 2027, and usually runs four days, to Cyber Monday on 29 November.

Good White Friday campaign ideas are simple: one clear offer, an end date in the first line, and three posts (a teaser a week before, the launch on Friday morning, a last-day reminder on Monday). 11.11 sale post ideas work as a rehearsal two weeks earlier.

The big Saudi seasons have their own dates each year. Riyadh Season 2026 opened on 21 October 2026 for about ten weeks; the 2027 edition had not been announced on 23 October 2026. Other dated events in 2027 include the Saudi Cup in Riyadh on 5–6 February, the Saudi Arabian Grand Prix in Jeddah on 19–21 March and the Esports World Cup in Riyadh in July.

For back to school, the Ministry of Education’s four-year calendar starts the 1449 school year on 20 Rabi’ al-Awwal 1449, which is 22 August 2027. Check your region’s education office, because some regions have started a week later in past years.

Ideas for car dealers and travel and Umrah agencies in Saudi Arabia

Car dealers get three natural campaign moments from this calendar: before Eid al-Fitr, before Eid al-Adha and over the National Day weekend. Plan delivery cut-off posts (“collect before Eid”), evening test drives in Ramadan and handover posts during the holidays. Eid and holiday campaigns for car dealers has a full playbook.

Put a named person on each post with sales agents, so a buyer can message the right salesperson on WhatsApp. Quevix, the AI social media scheduler for car dealers, can turn a listing link into a post and schedule it to Facebook, Instagram, Threads, LinkedIn and TikTok.

Travel and Umrah agencies follow the Ministry of Hajj and Umrah’s season calendar. For the 1448 season, Umrah visas were issued from 31 May 2026, the last visa is issued on 9 March 2027, the last pilgrim enters on 23 March and the last departs on 7 April.

Hajj registration for citizens and residents runs through Nusuk; for the 1447 season it opened on 6 Ramadan 1447. Post the 1448 dates only once the ministry announces them, and see Umrah package marketing for travel agencies, Umrah captions and the travel agency templates for ready-made posts.