UAE marketing calendar 2027

How to use this UAE marketing calendar 2027

Use the tables above as the skeleton of your posting plan. Pick the dates that matter to your customers, ignore the rest, and draft each campaign two to four weeks before the day.

Download the CSV for a spreadsheet or the ICS file to add every date to Google Calendar or Outlook. Islamic dates are marked “expected”: they depend on moon sighting, so check the official announcement before you post.

The UAE government had not published its 2027 public holiday list on 23 October 2026. The dates here follow the holiday rules on u.ae and the UAE Astronomy Centre’s expected dates as reported in the press.

A simple rhythm that works for most businesses:

• Four weeks before: choose the offer or message, and write the captions in English and Arabic with multilingual captions.
• Two weeks before: design the posts and reels, for example with post templates and the reel maker.
• One week before: schedule a teaser, the main post and a reminder with the social media scheduler.
• On the day: post the greeting in the morning and reply to every comment and message.
• After: check which posts worked in analytics and note it for next year.

When are Ramadan and Eid in the UAE in 2027?

Ramadan 2027 is expected to begin on Monday 8 February, and Eid al-Fitr on Tuesday 9 or Wednesday 10 March, according to the UAE Astronomy Centre’s calculations reported by Khaleej Times and The National. Eid al-Adha is expected on 16 or 17 May, with Arafat Day the day before.

Under the rules on u.ae, Eid al-Fitr is a holiday from 1 to 3 Shawwal, plus 30 Ramadan if the month lasts 30 days. Eid al-Adha is 10 to 12 Dhu al-Hijjah, and Arafat Day is 9 Dhu al-Hijjah. If the expected dates hold, the Eid al-Fitr break is 9–11 or 9–12 March and the Arafat and Eid al-Adha break is 15–18 May.

Cabinet Resolution No. 27 of 2024 lets the Cabinet move most holidays to the start or end of the week, but not the two Eids. In 2026 the Prophet’s birthday holiday was given on a Friday (28 August), so wait for the announcement before you post holiday hours.

During Ramadan, keep the tone calm and helpful. Greetings, opening hours, iftar and suhoor timings for your area, and giving campaigns fit the month; loud sale graphics fit less. The Ramadan 2027 marketing ideas post has a week-by-week plan.

When is the Dubai Shopping Festival in 2027?

The 2026–27 Dubai Shopping Festival runs from 4 December 2026 to 17 January 2027, according to Visit Dubai, so its last weeks open this calendar. Dubai Festivals and Retail Establishment (DFRE) organises it, and the returning programme includes DSF Auto Season.

The dates of the 2027–28 edition had not been announced on 23 October 2026. The 2026–27 edition opened in December, so keep a slot free for it and check visitdubai.com from the autumn.

Dubai Summer Surprises is the summer counterpart: in 2026 it ran from 2 July to 30 August. Between the two, the online sale dates carry the fourth quarter: 11.11 on 11 November and White Friday from 26 to 29 November 2027.

White Friday is the name Souq.com (now Amazon.ae) gave Black Friday in the region in 2014. It starts on the Friday after US Thanksgiving and typically runs four days, to the Monday; other retailers run the same week under their own names.

UAE National Day campaign ideas for 2027

UAE National Day (Eid Al Etihad) is a two-day public holiday on 2 and 3 December, a Thursday and Friday in 2027. With the Saturday–Sunday weekend, that makes a four-day break from 2 to 5 December.

Build up to it across November. Flag Day on 3 November and Commemoration Day on 30 November are part of the same season, but they call for different tones: pride on Flag Day, quiet respect on Commemoration Day, and celebration on National Day itself.

• Any business: national colours on your cover photo from 1 November, a team reel in traditional dress, and a greeting in English and Arabic on the morning of 2 December.
• Car dealers: a National Day offer with a clear end date, decorated cars in the showroom, and each salesperson’s photo and WhatsApp on the posts with sales agents.
• Travel agencies: staycations, desert camps and short-haul trips for the four-day weekend, posted from early November when people plan.
• Keep it respectful: use the flag correctly, avoid mixing sales into the Commemoration Day post, and check the official programme for any changes.

Ideas for car dealers and travel agencies in the UAE

For car dealerships, the strongest UAE moments are the end of DSF in January, Ramadan and Eid offers, the back-to-school weeks, White Friday, National Day and the Abu Dhabi Grand Prix (10–12 December 2027). The Eid and holiday campaigns for car dealers guide shows how to plan each one.

For travel agencies, the calendar is the school year: spring break (5–11 April), the long Eid breaks, the summer holidays from 3 July, the October mid-term (11–17 October) and the winter break from 13 December. Umrah demand follows Ramadan and the season after Hajj.

The MOE school calendar covers public and private schools, but not private schools that follow other curricula (for example Indian or Pakistani), and Sharjah’s private schools follow their own framework. Check your customers’ school dates if they differ.

Quevix, the AI social media scheduler for car dealers, also supports travel agencies: it drafts captions in English and Arabic, fills branded templates and schedules posts to Facebook, Instagram, Threads, LinkedIn and TikTok. The free content calendar generator turns these dates into post ideas.