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Car dealers

A social media content calendar for car dealers (free template)

A four-week social media content calendar built for car dealerships, with daily post types, formats and a one-hour weekly batching routine.

The Quevix teamPublished 2 min read

Key takeaways

  • A fixed weekly pattern removes the daily “what do we post?” question.
  • Batch the week’s posts in one hour, then schedule them.
  • Rotate stock, offers, trust, people and community, with two or three reels a week.

A content calendar turns social media from a daily chore into a weekly routine. Below is a four-week calendar designed for car dealerships, plus the one-hour routine to fill it.

Week 1: launch the rhythm

DayPostFormatNetwork
MonWeekly stock round-upReelInstagram, Facebook, TikTok
TueJust arrivedFeed postFacebook, Instagram
WedMeet your sales agentFeed postInstagram, Facebook, LinkedIn
ThuFinance offerFeed post and storyFacebook, Instagram
FriTest drive invitationStoryInstagram, Facebook
SatDeliveredFeed postFacebook, Instagram, Threads
SunThree reasons to buyReelInstagram, TikTok

Week 2: offers and trust

DayPostFormat
MonWeekly stock round-upReel
TuePrice dropFeed post
WedInspection checklistCarousel
ThuTrade-in offerFeed post and story
FriWeekend offerStory
SatCustomer quote cardFeed post
SunPrice revealReel

Week 3: people and community

DayPostFormat
MonWeekly stock round-upReel
TueJust arrivedFeed post
WedMaintenance tipFeed post
ThuSpec sheetFeed post
FriA day at the showroomReel
SatSoldFeed post
SunPoll: sedan or SUV?Story

Week 4: month-end push

DayPostFormat
MonWeekly stock round-upReel
TueUnder-budget picksCarousel
WedFinance advisor tipFeed post
ThuMonth-end offerFeed post and story
FriLast one in stockStory
SatDeliveredFeed post
SunThank you milestoneFeed post

The one-hour weekly batching routine

  1. 10 minutes: list the cars that arrived, dropped in price or sold this week.
  2. 30 minutes: create the posts. In Quevix paste each listing link, pick the template for that day and the sales agent.
  3. 10 minutes: generate and check captions in your language.
  4. 10 minutes: drag each post onto its day in the calendar.

Need ideas to fill the slots? Use our list of 50 car dealership post ideas.

Frequently asked questions

What is a social media content calendar?

A content calendar is a schedule of what you will post, on which network and when, planned in advance. It keeps posting consistent and makes it easy to batch the work.

How far ahead should a dealership plan social media?

Plan the pattern for a month, and create the actual posts one week at a time, because stock changes every week.

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